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_____________________________________________________________ This is the concluding part of the 5-part series on Planning Your Website Structure _____________________________________________________________ “Is a professional copywriter necessary to build my website?” The short answer is no. You don’t have to hire anyone who will know nothing close to what you know about your own business. To write the main content of […]

This is the fourth part of the 5-part series on Planning Your Website Structure __________________________________________________________ “How is growing a mailing list helpful to my business?” __________________________________________________________ In an age when we all connect on social media, email feels ancient. Yet, email is still a potent and profitable tool for business. Because it is a one-to-one

_________________________________________________________________This is the third part of the 5-part series on Planning Your Website Structure _________________________________________________________________ “I want lots of images on my website… it should be visually striking!” The visual language of your website comes from: • a consistent color scheme
• choice of typography
• graphic elements like lines and shapes (if any)
 • use of

____________________________________________________________________________ This is the second part of the 5-part series on Planning Your Website Structure ____________________________________________________________________________ “I’m a business owner, not a blogger. Do I really need a blog on my website?” What is the point of a blog on a small business website? It has to do with building authority in your industry. Over

______________________________________________________________________This is the first part of a 5-part series on Planning Your Website Structure ______________________________________________________________________ “I’m just starting my business. How many pages should my website have?” If you’re starting out, it is unlikely you will want a 30-page website. Generally, a small business website plans for 4 to 5 pages. Or, as a recent